Download this infographic for additional information on why you should be talking to homeowners about their IAQ.
Americans spend a whopping 90% of their life indoors. But breathing dirty air can lead to a range of health problems. Fortunately, 82% of homeowners say they now prioritize good air quality in their homes more than ever before.*
Indoor pollutants cause poor air quality in homes, but inadequate ventilation and circulation compound the problem. As HVAC professionals, we can dramatically enhance our customer’s health and comfort by improving indoor ventilation and air purification.
Educating homeowners about indoor air quality products can help them choose the right products and maintenance schedule for perfect indoor air quality. Here is everything you need to know about explaining IAQ to homeowners in an accessible way.
Lennox believes everyone deserves perfect air. Perfection starts with education! When considering what HVAC solutions to install in their house, homeowners are driven by comfort and health.
While most homeowners are aware of the benefits of temperature regulation and humidity control, they don’t often realize how their HVAC system impacts their respiratory health. Communicating with homeowners about IAQ creates another bridge of trust and connection with their HVAC dealer.
Homeowners want to reap the immediate benefits of perfect indoor air quality, including:
Most homeowners are familiar with the idea of pollutants, but they may not realize how many are in their home. Poor ventilation can cause pollutants to accumulate inside the home at concentrations up to 100 times higher than outdoor air! As HVAC providers, you are able to help homeowners reduce their exposure to indoor pollutants by ensuring adequate:
Homeowners may not know the technical aspect of the HVAC products and services they are looking for, but they do know how they want their home air quality to feel! Here are 5 tips to educate homeowners on IAQ in an easy, accessible way.
When introducing IAQ to homeowners, avoid scientific jargon that can make this topic seem inaccessible. We want homeowners to know that our IAQ data is backed by robust science, but the benefits of improved air quality can be experienced in their daily life.
Instead of the wordy EPA definition, try this simpler IAQ definition: Indoor Air Quality is the cleanliness and comfort of your home’s air. Modern air quality products like filtration systems, air purifiers, and smart thermostats help you breathe clearer and feel better.
The best way to get to know the customer is to ask them about their daily experience breathing the air in their home. As a bonus, asking questions builds trust by showing homeowners that you care about their wellbeing.
Use these key questions to inquire about the customer’s experience with IAQ and make recommendations:
Homeowners care more about their comfort and feeling than the technicalities or functionality of an HVAC system.
For example, if you tell a homeowner that the Lennox Healthy Climate® PureAir S Air Purification System uses maximum MERV 16 filtration and photocatalytic oxidation technology, they might look at you as if you’re speaking another language!
Instead, think about how those features directly impact their experience. Explain that integrating an air purifier into their HVAC system can make their home smell better while filtering out harmful chemicals. This simple translation skips the high-tech details and goes straight to the day-to-day results.
Here are a few more examples of how you can focus on direct benefits that homeowners can experience from cleaner indoor air quality:
Nobody wants to read a massive data report on air quality, however our customers still want to feel educated and informed about their HVAC purchase and maintenance.
These EPA-backed data points are easy to remember and can boost your credibility as an installer:
Marketing psychologists have found that providing information free of charge is one of the easiest ways to build trust and credibility. Ensure that homeowners feel valued and cared for by offering them these easy tips for maximizing indoor air quality:
You can also recommend your homeowners take a few simple steps to test their own indoor air quality. They can use an air quality monitor or sensor to measure levels of common indoor air pollutants such as particulate matter, carbon monoxide, and volatile organic compounds. These devices can be purchased online or at local hardware stores. Homeowners can also conduct a simple radon test using a radon testing kit, which can be obtained through the National Radon Program Services or purchased at a local hardware store.
The number one thing homeowners need to know about IAQ is that it can improve their health and comfort level. Perfect air starts with education and collaboration between homeowners and the dealers servicing their homes.
Click here to learn more about IAQ and the Lennox® line of Healthy Climate Solutions™.
*Survey commissioned by 4Media Group on behalf of Lennox Industries. November 2022.
**American Home Comfort Study commissioned by Decision Analyst.