Become a Dealer

Every Lennox® dealer represents a higher caliber of dealer. And Lennox Premier Dealers are those who stand out among standouts. In short: this is the title you should set your sights on.

When you become a Lennox Premier Dealer that means you’re among the select few who not only demonstrate a passion for improving lives through perfect air, but actually earn and maintain an incredible reputation for customer satisfaction. And that opens up a world of exclusive benefits like priority listing on, access to continuing education tools, free marketing materials, and more.

Priority Dealer Locator listing on

Priority Dealer Locator listing on

As a Lennox Premier Dealer, your business information and Premier Dealer status are displayed prominently on's Dealer Locator. An important customer search tool, the Dealer Locator makes it easy for local customers to utilize your services. Inclusion on the Dealer Locator is an essential marketing resource for growing your customer base, and represents a clear sign of your commitment to providing high-quality customer experience. Quite simply, homeowners prefer Premier.

Did You Know?

Did You Know?

✔ 89% of homeowners are likely to recommend a Lennox Premier Dealer to family and friends.*

✔ 92% of homeowners who used a Lennox Premier Dealer said their expectation have been met or exceeded.

*Survey conducted in August 2019 by Decision Analyst on behalf of Lennox that included 1,115 US and Canadian homeowners who had purchased a system through a Lennox Premier Dealer in the previous six months.

Some of the Lennox Premier Dealer benefits include:

  • Featured listing on the Dealer Locator. An essential tool for growing your customer base, expanding your business and improving your bottom line.

  • Priority treatment. Jump to the front of the line when you call Lennox Customer Service or Technical Support.

  • Continued education. Enjoy free online training, access to free webinars, two free NATE exams, and more.

  • Free marketing materials. From product literature to truck decals to exclusive TV commercials, you’ll have an edge on the competition

  • Financial offerings. Benefits on stocking programs and “prompt pay” cash discounts. You’ll enjoy all these and more as a return on your investment in the program.

  • Reputation management. Only Premier Dealers can have their Google reviews featured on the Dealer Locator, solicit additional reviews via text with ReviewBuzz, and more.

  • Give your customers more value. With Pearl Certification’s third-party validation of your work, you’ll earn your customers’ trust by giving them the confidence that comes with the job being third-party certified. Join to receive discounted fees and exclusive benefits through Pearl Certification.

*Lennox reserves the right, on thirty days notice, to modify or suspend the Lennox Premier Dealer Program benefits or any of its components at any time.

More than a Contractor

Overall, homeowners perceive Lennox Premier Dealers as contractors with great customer service, experts in the industry, being trained on Lennox equipment, have product warranties to offer, have a range of products to select from, and are trusted by Lennox.

So, customers most associate Experience, Knowledge, Professionalism, and Quality of Service with Lennox Dealers.

Premier Dealer Advocacy Program

The ultimate in customer responsiveness

The ultimate in customer responsiveness

Our Premier Dealer Advocacy Program puts the power of customer relationships to work for you. Useful for training, employee motivation, and as a powerful marketing tool, the valuable customer feedback available to Premier Dealers gives you insightful information that can improve business performance and increase customer satisfaction.

If you're serious about your business, we're serious about helping you

If you're serious about your business, we're serious about helping you

When you take part in the Premier Dealer Advocacy Program, your customers will automatically receive a letter or email that takes them to an online ratings and reviews site. Once they give their opinion, the data they provide will help you enhance your image and business.

Every review is a business opportunity

The review management tool offered with the Premier Dealer Advocacy Program, powered by ReviewBuzz, can help you turn your customers into advocates.

Participating dealers can:

  • Receive reviews sourced from Lennox
  • Access their review management
    dashboard to read and respond to reviews
  • Gather and manage reviews about individual technicians
  • Opt in to make reviews visible on the dealer locator
  • Take advantage of the option for paid access to ReviewBuzz Premium, which will allow your customers to syndicate reviews to third-party review sites like Facebook and Google
  • And much more!