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Tips for Helping Your Customers Understand and Improve Indoor Air Quality

Talking to your customers about the importance of Indoor Air Quality and how to improve it.

Homeowners are spending more time indoors than ever before, making the quality of the air they breathe critical to leading a healthy, comfortable lifestyle. They generally understand the benefits of temperature and humidity control, but do they know the impact pollutants have on the air they breathe or what improving their Indoor Air Quality actually entails?

According to a survey conducted in May 20231, HVAC dealers believe indoor air quality (IAQ) is the second highest homeowner priority behind energy efficiency. Yet most are using small, portable air filtration systems rather than investing in the type of whole-home HVAC solution necessary to have a true impact on their comfort and health.

It’s important to discuss not only what Indoor Air Quality means to your customers, but why and how a whole-home system is the best solution. Let’s discuss some ways you can help start – and continue – the conversation with your customers, and how Lennox is here to help.

What Factors Increase Poor Indoor Air Quality?

Even the most informed homeowners may not be aware of all the factors that can increase poor indoor air quality. It’s important to review and discuss these factors with them to determine if their air quality could be causing issues for them or their loved ones.

Begin with a few questions about the homeowners’ lifestyle and living conditions. Start with the obvious. Do they have pets? Do they smoke in the home? Have seasonal allergies symptoms been more severe or more frequent?

Begin with a few questions about the homeowners’ lifestyle and living conditions. Start with the obvious. Do they have pets? Do they smoke in the home? Have seasonal allergies symptoms been more severe or more frequent?

  • Irritated eyes, runny nose, or sore throat
  • Fatigue, headaches or dizziness
  • Persistent odor
  • Musty/damp feeling air
  • Types of cleaning products used
  • Presence of carpet in the home
  • Carbon monoxide detectors
  • Increasing electric bills

Higher than normal humidity levels can also be indicative of poor air quality and help to increase it. Levels above 30-50% can result in higher pollutants levels and increased microbial growth.

Measuring Indoor Air Quality

The Pursuit of Perfect Air means more than addressing obvious signs that a home’s air quality is poor. It means testing and monitoring that air for unseen pollutants and contaminants, both now and once a system is in place. Pairing a monitoring device like the Lennox Smart Air Quality Monitor with our latest filtration, purification, and humidity control products is the surest way to stay on the path to Perfect Air. This intelligent monitor provides alerts, recommendations, and on-demand ventilation, purification, and filtration based on real-time air quality readings.

Improving Indoor Air Quality

As a Lennox dealer, you have access to some of the best IAQ products the industry has to offer. From the industry’s most effective air purifier to the #1 rated air filtration system, there's an innovative Lennox solution that your customers can feel good about.

Though optimal indoor air quality begins with the base HVAC system, component sub-systems can go a long way toward improving a home’s indoor air quality. Lennox Healthy Climate air purification and filtration products are designed to work with existing heating and cooling installations. The Healthy Climate HEPA (high-efficiency particulate air) filtration system uses the same technology found in hospitals and laboratory facilities to improve the air quality throughout the home, without the expense of installing a new HVAC system.

In your conversation, be sure to highlight the industry-leading Lennox PureAir™ Air Purification Systems. Adding PureAir™ System to your home is the most effective step a homeowner can take on their path to Perfect Air, removing 99.9% of odors, particles, and pollutants.

If your customer feels strongly about improving their indoor air quality and is currently using portable purifiers,
help them to understand that the improvement with a whole-home system is dramatic. It can remove around 100 times more carbon monoxide than a portable air cleaner, making it well worth the investment.

Keep the Conversation Going

Continuing the conversation about indoor air quality is key to building customer relationships and loyalty. Touch base with your customers and keep them informed on their IAQ options.

To provide you with all the information on the topic of air quality and the latest Lennox innovations, visit Lennox Learning Solutions for access to the many online and on-site workshops available to support you. The Healthy Climate Course will provide you with everything you need to educate the customer, determine the best solutions, and get them on the path to Perfect Air.

For additional help with educating homeowners on the importance of Indoor Air Quality, visit

1 Survey commissioned by FleishmanHillard TRUE Global Intelligence on behalf of Lennox Industries